Sending much gratitude to Michael Courtney Design for collaborating with our Marketing and Membership Committees to research and create an exceptional new logo for PSG! Michael's team worked to carefully design a look, generously donating all of their time pro bono.
Located in Seattle, Michael Courtney Design works with clients such as Amazon, Vulcan and the Seattle Art Museum to launch new brands and refresh ones with rich histories. Thank you to MCD for their thought and expertise!
Following is Michael's description about the story behind this unique logo:
PSGNWA Logo: Design Background
When we began our design work on the logo, we thought a non-corporate mark would be appropriate for a group of artists. We were looking for something more personal and unique for the organization.
One of the themes we explored included the idea of what was common among visual artists. We realized most artists sign their work, and each signature has personality and character whether signed with a pencil, a brush or a chisel.
We drew about a dozen PSGNWA ‘signatures’, vertically and horizontally (in pencil) and presented the idea to the Team. After receiving approval to proceed, we redrew the ‘signature’ in with pencil, pens, and refined it digitally, producing the right balance to reproduce in print, digital and social media.
Thanks for the opportunity to help your organization and good luck in the future.
Michael Courtney Design, Inc.